Animated narrative work for campaign and product storytelling.
Video that supports launches and campaigns with clarity and energy, built to hold attention on fast-scrolling platforms.
Cubic³ was repositioning from a connectivity provider to a global connected mobility technology company, but had no visual system built for that story. The brand needed to make complex technology feel accessible and premium, consistently, across a fast-moving global marketing org.
I led two designers and a contractor through application and rollout, setting the standards, running the reviews, and dividing the work so the system was being built and used at the same time. I led the visual development of the new design language across digital, product, campaign and marketing applications, atmospheric imagery, 3D forms, colour, lighting and graphic elements combined into a system that flexes across products and communications. Then I codified it: master templates with embedded brand fonts, a defined type/colour/layout system, and a set of AI tools that generate and rebrand material directly against the brand rules, including a review agent that checks output before it reaches a stakeholder.
Deck and document turnaround down 50%. Full marketing team onboarded to the toolset within three months, with the design team working to a single standard rather than three interpretations of it. Sales, product and marketing now produce their own collateral, on brand, without design input. Efficiency saving modelled at €250k annually at under 15% company-wide adoption.
Campaign design across channels, built to stay recognisable in feed.
Brand guidelines were being loosely applied, if at all. Every on-brand presentation, document, proposal or data visualisation needed a designer. A hard bottleneck for any design function serving a global marketing organisation.The team was spending its time reproducing the same formats instead of doing design work.
I own the whole thing: the design decisions, the build, the versioning, and a quality layer that reviews output before it ships. My team maintains and extends it, and I set the standards it enforces.
The design team moved off template production and onto brand and campaign work. The design function now serves a global marketing organisation at scale, generating on-brand presentations, documents, proposals and data visualisations without becoming the bottleneck.
Visual output across teams was inconsistent; different tools, different hands, no shared design language tying it together, so quality and tone varied depending on who touched it last.
I defined a graphic design language spanning type, colour, layout and imagery, and applied it consistently across formats and channels, so anything the brand produces reads as one voice rather than a patchwork of one-offs.
A consistent visual language that scales across channels, faster design decisions, and a brand that's recognisable everywhere it shows up.
Physical product design and unboxing experience.
I got sick of wearing other people's brands.
I made my own, Perch.
A clothing brand that signifies a laid-back style of living with warm pastel colours, a beach vibe and chilling by the sunset.
Event graphics built on the same visual language as the brand.
Direct campaign visuals across paid and owned channels.
eBooks, annual reports and long form publications need to carry the brand and deliver the message.
Custom icon families for digital products and interfaces.
Presentation design for C-level and customer audiences, including board packs, executive briefings and customer facing pitch material, produced under short turnarounds. Codified into a master template system and an AI deck builder that other teams now use directly. Deck turnaround down 50%, with sales and product producing their own on brand decks without design input.
Interface work for digital products, designed to survive handoff.
Photography that looks like it belongs to the brand, not stock-photo filler bolted on afterward.
I'm a Dublin based brand and creative lead with over eight years across brand, motion, digital and design systems. I lead the design function for a global connected mobility technology company, managing a small team and acting as primary designer across marketing, sales and product. I've delivered two company wide rebrands, one of them directing an external agency end to end, and built the AI powered design system the business now uses to produce its own on brand material at scale. The part I care about is what happens after the guidelines are signed off: making a brand hold together across every team that touches it, at speed, without a designer in the middle of every request.
Hi, I'm Niall! I am from Sligo and I love being outdoors. I really enjoy making art, I love to walk my dog, surf, hike, run, act and play music (really badly).
I love to cook and I am learning to speak Italian! I'm getting pretty good at one of these things.
I lead a team of three across brand, motion and production, serving marketing, sales and product for a global technology company. Open to senior brand, creative lead and design manager roles. Dublin based, open to hybrid and remote. Also happy to talk freelance and collaboration.
Email MeNothing in here. Every project on this desktop made the cut.